Maccas Latest Stunt! .. .. McStunt

The global food phenomenon has taken an approach where job applications via a ten second snapchat video will ascertain odds in being employed at the fast food chain restaurant. 

On top of their exposure on Snapchat already, with their launch of their geo-filters, the company rolled out job applications in early April 2017.


Pictured below is the process of the so called ‘Snaplication’.


The idea of this is quite intriguing – sending a ten second video to potentially get a job. 

“We are looking for positivity, bubbly personality, someone we think would be in a good customer service role – you do get a bit of a glimpse” Mark Wheeler 

It gives rise to the question if there have been any successful applicants since the launch. However, it definitely gives them more exposure in regards to the social media aspects of things. 

This technique in form of exposure to mobile marketing, creates brand awareness and encourages interactivity. Firstly, it is important to know your audience when using social media platforms such as Snapchat to initiate a campaign. McDonalds employs approximately 106,000 Australians, 65% being younger than the age of 18. Social media stats for Snapchat suggest that there are 4 million daily users, 82% of which are young people. As an advantage, by exposing ‘Snaplications’ to this demographic boosts brand visibility.

By giving users to feature and participate in this campaign, it has the potential to create a buzz amongst young individuals, passing it on to their friends. However, how successful can it actually be in obtaining employees, or is it just a stunt from McDonalds to be more innovative and creative?

So what do you think? Do you think snapchat is a new avenue to apply for jobs? … Are you ‘lovin it’ ?


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