Nowadays, talking to a robot and receiving intelligent answers doesn’t seem like a ridiculous idea. With no human interaction involved, you are able to receive answers that you want… just by simple talking to an artificially intelligent robot – termed as ‘Chatbots’.
The growth of the Chatbot market is projected to grow from $703 million in 2016 to a whopping $3,172 million by 2021. Mark Zuckerberg has even suggested that ‘Chatbots are the new apps’ with over 100,000 bots already registered on Facebook messenger.
Chatbots have the potential to transform the way businesses interact with customers through creating continuous intimate two way conversations. The demand for Chatbots is mainly due to intelligent consumer engagement and a desire to comprehend consumer behaviours. By providing insights not only into consumer behaviour, location and communications in real time, it enables targeted communications.
Already released in the US, Uber has its own Chatbot where consumers are able to order a ride through messenger.
This intelligent idea has changed consumer behaviour in ways that makes one’s lifestyle more easier and seamless. Ways in which retail business specifically can put this into play is through Product Recommendations. By catering to specific needs such as ‘I want black sneakers’ and narrowing down to products, this will lead to lower cart abandonment rates due to tailored product fit. For example if ASOS were to have a Chatbot that gave what consumers wanted, their would be less cart abandonments.
After doing a little research on Chatbots, I found 2 in particular that are compatible with messenger. ‘Poncho’ and ‘Textandchill’- these Chatbots are both useable in my everyday life.
Poncho tells me the weather within my location and Textandchill gives me movie recommendations when I want to watch something similar to another movie I’ve already watched.
Check these bots out, they’re pretty cool!